5. GAPCHINSKA

> 1300 SKU brand goods

> 216 000 subscribers in social networks

69% target audience loves this brand

ABOUT BRAND

GAPCHINSKA is a brand of good emotions and sincere feelings. Cheerful and bright, populated with funny and touching little angels. GAPCHINSKA shows how to enjoy life, love, and care.

Brand values are close to the heart of every woman, and the phrase “Supplier of happiness number 1” is already more than a slogan. The universality of plots and images allows overcoming the borders between cultures, countries, age and social groups. GAPCHINSKA refers to our childhood and reminds us that kindness, love, and humor are all around us.

9 countries where people know and love the brand GAPCHINSKA

Licensing Expo an international exhibition where the brand is presented annually

Marketing Innovation Best Practices nomination for the award of AR-packaging sweets "GAPCHINSKA Lyubimov"

TARGET AUDIENCE

The core of target audience consumers: women 20-55 years
Additional consumer audience: babies, preschoolers, teenage girls
Additional audience of buyers: men 18-55 (for a gift to women)