2. Miraculous: Tales of Ladybug & Cat Noir

Miraculous: Tales of Ladybug & Cat Noir

80+ Million APP downloads
9+ Million USD generated with the APP
85+ Million products sold in only a few months

ABOUT BRAND

Ladybug is the heroine of the hit animated series «Miraculous: Tales of Ladybug & Cat Noir». The series tells the story of a girl Marinette who is chosen to be the holder of the Ladybug Miraculous, which grants her magical powers. She and other Miraculous holders (Cat Noir, Rena Rouge, Queen Bee and Carapace), along with their Kwamis, defend Paris against the forces of the villainous Hawk Moth.

 

Global launch: Q2 2015

Launch in Ukraine:

  • on Pixel channel – Q4 2017
  • on PlusPlus channel – Q1 2019
in TOP-3 shows by the rating on PlusPlus channel
20,6% share on PlusPlus channel
#1 animated show in USA, Europe, Middle East, LatAm & Japan
Best Animated TV Series (Teen Choice Awards, 2018)
10 awards around the world
in TOP-5 popular brands among 3-9 y.o. girls in Ukraine in 2019
94% of 3-6 y.o. girls in Ukraine love the brand
ABOUT BRAND
ABOUT BRAND

TARGET AUDIENCE

Primary: children 4-9 years

Secondary: fans 13-25 years

 

VALUES:

  • girl empowerment
  • friendship
  • magic
  • duality
  • first love
  • Paris
TARGET AUDIENCE
TARGET AUDIENCE

DESIGN MATERIALS

Characters

Characters

Patterns

Patterns

Icons & badges

Icons & badges

Compositions

Compositions

PRODUCTS WITH A BRAND

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If you have any questions, please contact us.