PRIMA MARIA
ABOUT BRAND
Prima Maria is a bright, optimistic brand based on the art of Maria Prymachenko, a brilliant and world-famous Ukrainian artist who worked in art naïve style. Throughout her life (1909 - 1997) she created more than 900 unique paintings, a lot of sculptures and embroideries.
Her works radiate the energy of life, the power of nature and the love to all living things. Her works were admired by Pablo Picasso, Marc Chagall, and Louis Aragon.
The main characters of the brand: good animals, fantastic creatures and fabulous birds. These heroes are like situations and people that everyone meets throughout their life journey. Therefore, the universality of scenes and images allows the brand to overcome the borders between cultures and countries.
TARGET AUDIENCE
Women and men 25+
VALUES:
- the life power and energy of the native land
- peace and kindness
- self-expression and creativity
- the harmony of man and nature
BRAND EVENTS
2017 - Prima Maria brand was integrated into the MBKFD Spring/Summer 2017 advertising campaign.
2018 - an art installation “Fantastic Animals of Maria Primachenko” was installed on New Year's Eve on Podil.
2019 - an article about the brand was published in the authoritative British magazine of Total Licensing.
2019 - fantastic animals decorated the Ukrainian stand at the Berlinale International Film Festival.
DESIGN MATERIALS
Characters: animals
Characters: birds
Objects
Patterns
PRODUCTS WITH A BRAND
Services with brands
We help you to create a commercially successful blockbuster product. We provide popular characters and celebrities for product design and advertising. Working with them, you get into the target audience. So you increase your marginality and sales.
FOR MANUFACTURERS
We promote your services through promo campaigns with popular characters and celebrities. Millions of fans love them and can become your loyal customers.
FOR SERVICE PROVIDERS
We stimulate sales growth in retail by launching Private Label and promotions. To achieve this, we work with popular characters and celebrities.
FOR RETAILERS
We help to create a blockbuster product for your client. Our goal is to strengthen the position of your client in the market and to create a competitive advantage for him.
FOR MARKETING AGENCIES
If you have any questions, please contact us.