Art Nation Agency Named Official Licensing Agent of International Brands for MGA Entertainment in Ukraine

MGA Entertainment, Inc. (MGAE) the world's largest and fastest growing private toy company, with a diverse portfolio of brands such as L.O.L. Surprise!™, Poopsie Slime Surprise™, Na! Na! Na! Surprise™ and more, has named Art Nation Agency as the authorized licensing agent of international brands for MGA Entertainment in Ukraine. Art Nation Agency will develop licensing programs, oversee marketing, promotions and collaborations with MGAE brands in the local Ukraine market.

Art Nation Agency plans to collaborate with manufacturers of kids’ products in the following licensing categories: food products, drinks, care and hygiene, cosmetics, active leisure goods, clothes and shoes. In the fast-moving consumer goods (FMCG) market, new opportunities are also being offered. Given the popularity and recognition of famous kids’ brands, manufacturers can create their own wow-product and achieve big sales.

"It is highly important that MGA Entertainment defined Ukraine as a separate market and chose local representatives but not international agencies. I am grateful for trust and very pleased that it is Art Nation Agency which was chosen an official agent of international MGAE brands. New opportunities are being opened for us, at the same time, high responsibility for the brands at a local level appears. We will do our best to exceed MGAE's expectations. Currently we are choosing reliable and prospective partners in different categories. We are negotiating with FMCG-leaders. Despite the crisis, we see a significant demand for collaboration with L.O.L. Surprise!, as it enables companies quickly reanimate sales." - Albert Sargsian, Head of Licensing in Art Nation Agency says.

“MGAE’s collectibles, toys, lifestyle and licensed products are loved by kids across the globe, and we are thoroughly energized by the interest and the potential for expansion in Ukraine across all of our brands,” said Sandrine De Raspide, General Manager of Global Licensing and International Sales for MGA Entertainment. “We are very excited to have Art Nation Agency on board as it will greatly contribute to our global licensing program and the brands’ phenomenal success.”

ABOUT MGA ENTERTAINMENT

MGA Entertainment, a consumer entertainment products company headquartered in Chatsworth, California, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise™, Little Tikes®, Num Noms™, Poopsie Slime Surprise™, Bratz®, Rainbows in Pieces™, Na! Na! Na! Surprise™, Baby Born Surprise™ and Zapf Creation®. Visit us at www.mgae.com.