Danone Ukraine and the international brand L.O.L. Surprise presented a new line of products for kids

New tastes in trendy packaging - Danone in Ukraine presented a new line of dairy products for children, created in collaboration with the international brand L.O.L. Surprise”. Continuing the tradition of licensed series for children, Danone has released 5 new products:

● drinking yogurt "Raspberry Boom";

● spoon yogurts "Vanilla Chill" and "Strawberry Dreams";

● milkshakes “Go berry”, “Choco-hype”.

The new series “L.O.L. Surprise” is targeted on children aged 5 to 12, as well as their parents. To support the launch of the line, Danone has launched a national advertising campaign on TV and digital. However, just the integration of the popular children's brand "L.O.L. Surprise” is already promoting the new product, as they are immediately recognizable by fans of the brand from the moment they hit the supermarket shelf.

Danone is a trendsetter in the local FMCG market of Ukraine. Our marketing team is always up to date and we constantly use modern tools to promote the brand. In 2014 Danone became one of the first companies initiated a launch of the licensed products in Ukraine. It is important for us to speak the same language with the target audience and the collaboration with “LOL Surprise” is a response to the high popularity of dolls among children. In addition, it is an effective way to differentiate from other brands in the segment of children's dairy products, to become more visible on the shelves and maintain the uniqueness of Danone's style of work in the market. We are grateful to Art Nation Agency for their support and ease of cooperation. We hope we will have a great result together! " - says marketing director of "Danone" in Ukraine Andriy Poluektov.

The idea of the collaboration was proposed by Art Nation Agency, which represents the brand “L.O.L. Surprise” in Ukraine. The team of the agency not only provided licensing support, but also created the design of a new line. This is the second joint project of Art Nation Agency and the Ukrainian Danone office. Earlier, Danone has released the first licensed line of dairy products with popular cartoon characters. This time the packaging designs were first created not with cartoon characters, but with images of popular L.O.L dolls that have won millions of children's hearts around the world.

In Ukraine dolls are also wildly popular and thanks to the collaboration with Danone the penetration of the L.O.L. Surprise” brand into different FMCG categories continues.

"Launch of a line of dairy products with a popular brand" L.O.L. Surprise” allows not only to get uniqueness in its category, but also to quickly achieve high sales results. We specialize in creating licensed products, have been creating successful collaborations in the Ukrainian market for 10 years and have seen from our own experience that working with famous characters makes a product or service instantly recognizable to the relevant target audience. You don't have to spend millions on an advertising campaign and years to build brand awareness.

We are proud of our cooperation with Danone and we respect their principles, professionalism and the company's mission - to bring health through healthy products. Release of the line “L.O.L. Surprise” took place recently, but we are already noticing high demand and expect high sales results,” said Albert Sargsian, Head of Licensing at Art Nation Agency.