“L.O.L. SURPRISE!” & NATHEALTH

How do popular cartoon characters help in selling children's medicine? This is the case of the collaboration of the brand “L.O.L. Surprise! ” and the pharmaceutical company NatHealth.

Client: NatHealth pharmaceutical company is one of the most dynamically developing companies in the pharmaceutical market, which is distinguished by an innovative approach to solving problems in the production of pharmaceutical products. The head office of NatHealth is located in Warsaw (Poland), and in 2021 a representative office of the company was opened in Ukraine.

Tasks

• add value to Kids Health multivitamin products;
• add an emotional component to children's drugs, increase their sales;
• make a sales design that will encourage children to play;
• enhance the emotional response to products.

Our solution

• use the brand “L.O.L. Surprise! ” to enhance the emotional response to products and make them interesting for children;
• integrate the brand “L.O.L. Surprise! ” in packaging design for multivitamin lozenges and chewable vitamin complexes.

Results

• the brand “L.O.L. Surprise! ” increased the emotional response to the product thanks to the children's love for LOL dolls;
• multivitamin preparations in the design of the brand “L.O.L. Surprise! ” are consistently represented in the checkout areas of pharmacies;
• product sales increased significantly.